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How can small online merchants increase their revenue? Why the perfect sales funnel still isn’t converting – and how the problem sits at your checkout.
You’ve nailed targeting, tuned the creative and A/B-tested every call-to-action. Traffic is flowing, the clicks are cheap – yet orders refuse to follow suit. It’s easy to point the finger at the marketing stack, but the real culprit might be lurking one step later: the payment experience.
Many businesses still don’t realise that payment churn could be the missing piece of the puzzle, directly impacting their revenue.
Team Taylr
Jun 34 min read
2025 is the perfect year to change payment provider, evaluate e-commerce transaction fees, and offset increasing business costs.
If you’re an e-commerce merchant, switching to a provider with lower transaction fees might be your smartest move this year.
Sarah Carey
Jan 103 min read
What should SMEs consider when choosing a payment technology partner?
Choosing a payment technology partner is a crucial step in starting an e-commerce business, and there are things you’ll want to consider.
Sarah Carey
Oct 3, 20244 min read
Switching payment providers – is it as scary as it seems?
Switching payment providers – is it as scary as it seems?
Sarah Carey
Sep 12, 20246 min read
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