You’ve nailed targeting, tuned the creative and A/B-tested every call-to-action. Traffic is flowing, the clicks are cheap – yet orders refuse to follow suit. It’s easy to point the finger at the marketing stack, but the real culprit might be lurking one step later: the payment experience. Many businesses still don’t realise that payment churn could be the missing piece of the puzzle, directly impacting their revenue.

The payments industry has a unique opportunity to apply advancements at scale, with the potential to redefine global commerce.

To protect your business from unauthorised transactions and the resulting chargebacks, Taylr.io has partnered with Kount, an Equifax company

The Launch of Taylr.io in 2024 has been really exciting, and we've found that there is so much the payment industry could do better…