Three things every small business owner needs to know about Black Friday and Christmas sales, to increase revenue and decrease churn.

Small business owner or online merchant? Black Friday's a busy time...

Here are three things you should know about increasing revenue through Black Friday and Christmas sales, that don't require you to dip into your marketing budget pot.

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1. Fraudsters and scammers are VERY active at this time of year.

2. Additional revenue year on year doesn't just have to come from increased transaction numbers or higher prices

3. Frictionless experiences are key

Black Friday Sales - Great Revenue Driver, but is your checkout process set up to make the most of it?

1. Fraudsters and scammers are VERY active at this time of year as they look to take advantage of all the increased online transactions.

Not only that, but they know that shoppers feel pressure to get the best deals before they run out, which means they are less likely to pay strict attention to what they are purchasing.

You need to: make sure your fraud prevention technology is the best.

Our partnership with Kount, an Equifax company, means you can crack on with your black Friday and festive sales whilst they handle the fraud prevention. 

2. Additional revenue year on year doesn't just have to come from increased transaction numbers or higher prices.

You run sales right now to ensure your business gets a piece of the Christmas shopping action, and ideally, even with sales, you'll see increased revenue.

But additional revenue year over year doesn't just have to come from increased transaction numbers or higher prices. In fact, your payment technology can help increase revenue and improve margin!

• If you pay a lower rate on every transaction, you'll make more money on every sale.

  • You should: Let us know how much you are paying, and we can tell you if you can be paying less.

• If you provide your customers with a preferred payment method, more people will pay.

  • You should: Make sure your customers have access to GooglePay and ApplePay, open banking and other APMs

• If you suffer from fewer declined transactions, you’ll increase revenue.

  • You should: consider if false declines are reducing your revenue and whether our integration with Kount will help here.

3. Frictionless experiences are key

Your website must run at 100%, as slow loading speeds and clunky navigation can put potential buyers off.

You also need a frictionless payment experience to ensure that once customers have decided to pay, they can do so using the card or payment wallet of their choice. 

• You need to: speak to your web developer to make sure your site is running as it should be

• You should also: speak to Taylr about whether we can help make sure your checkout experience is exactly how it should be

Putting it simply...

These three simple things should help you prepare for the increased festive season traffic and passively boost your revenue without having to spend more on a marketing budget or find new customers.

Want to know more about better payment technology for E-commerce brands and online merchants?

Talk to Taylr.io.