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Fraud Prevention from Kount, as standard, for Taylr.io merchants.

  • Writer: Sarah Carey
    Sarah Carey
  • Mar 6
  • 2 min read

At Taylr, we pride ourselves on improving the UK’s SMB online payment processing.


Kount, An Equifax Company

Part of that means offering enterprise-level features at no extra cost, including fraud protection from Kount®.


To protect your business from unauthorised transactions and the resulting chargebacks, Taylr.io has partnered with the best in the industry, Kount®. With Kount's data network spanning more than 15 years and billions of transactions, you’ll have access to the most complete insights available to merchants. 

Kounts fraud prevention dashboard

What does this mean for merchants?


Safer, more confident revenue growth at no additional cost. 


More specifically, there is a reduction in fraud, declines, false positives, and transactions that result in chargebacks.


How fraud is detected and prevented


Kount uses metrics such as those below to create a profile of a transaction:

  • IP address - has it been seen before for this consumer?

  • IP location - is it a high-risk country of origin? Should that person be in the country the IP address comes from?

  • Average transaction size - is this regular for the merchant or cardholder?

  • Velocity of use - has this card been used multiple times within a short period?

  • Email address - is it new? Has it been associated with this card before


They then score the card 0-100 on the fraud scale and using this score determine whether this transaction should be processed. 


All the big merchants use this type of tech, and SMBs should have access to it too. 


How does Kount fraud prevention work in real life?


Here’s how Taylr and Kount work together to stop payment fraud from negatively impacting your business. 


  1. There is no need to sign up for Kount separately to Taylr

We will launch the quick and easy Kount integration process as part of your onboarding process. 


  1. Customers shop with your business.

Customers navigate the sales and checkout process as usual.


  1. Transaction data is analysed.

Transaction data is sent to Kount for real-time risk analysis. 


  1. A decision is made.

In less than a second, Kount’s technology determines if the transaction should be approved, declined, or escalated for further review.


  1. The risk decreases, and revenue increases.

You can safely increase revenue with less risk with more significant customer insights and accurate fraud analysis. 


Why fraud detection technology matters

Taylr x Kount - woman working at laptop screen

No merchant wants fraudulent transactions impacting the bottom line.


Here’s why it matters, and why we chose to include this at no extra cost to our customers. Kount’s complete, accurate, and efficient fraud management strategy has numerous benefits.


  • Block fraud - Stop fraudsters from making unauthorised purchases from your business.

  • Recover revenue and prevent chargebacks - Reduce unfair chargebacks that are costly, confusing, and labour-intensive.

  • Increase order acceptance - Accurately determine shopper credibility so you aren’t turning away good customers.

  • Improve your reputation - Avoid reputational damage caused by fraudulent activity and poor customer experiences.


You’ll boost revenue, do more business with the right customers, and avoid unnecessary costs and losses.


Kount replaces time-consuming, error-prone processes with accurate, efficient automation, and 

all of this is in a frictionless experience, with a response of less than 250 milliseconds.


Taylr x Kount. Better payment technology for small businesses. 




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